Where do we work?
Oban operates globally. We have LIMEs ( Local In-Market Experts) in over 80 international markets, covering more than 70 languages. We have immediate access to unique data, insights and observations on the countries where you are likely to focus. In the last year we have worked in markets ranging from Thailand to Senegal and from Canada to New Zealand.
Online behaviours change from market to market, including the preferred choice of search engines. From Yahoo!Japan to Yandex in Russia, Naver in South Korea and Baidu in China – online differences are huge. To drive response in market you have to adapt to the local culture and online user preferences and build strong, effective connections with your customers.
Never rely on translation, and always apply local insights to keyword research to get greater visibility. For example, ‘Cheap flights’ in Italian is ‘voli economici’ which has only a handful of searches per month on Google. Meanwhile, ‘voli low cost’ – a hybrid of English and Italian – has many more searches per month and lower competition scores.
It’s never just Facebook, Twitter, LinkedIn, TikTok and Pinterest. From Weibo in China, to VKontakte in Russia, social media preferences change by market. To maximise your paid social media marketing globally, make sure to tailor your online strategy to the region and market you are targeting.