How we work

Oban’s unique network of Local In-Market Experts (LIMEs) is managed centrally by our UK HQ.

We have over 450 LIMEs in over 80 countries around the world. Their work is project managed by our UK team based in Brighton. The UK team acts as a centralised point of contact for our clients – understanding our clients’ objectives, interpreting their requirements, and providing strategic and business advice. The LIMEs provide the digital, linguistic, and cultural insights that shape our client campaigns (while the UK team remain responsible for delivery).

The LIME network is designed to be agile. This means that we can assemble virtual teams based on our clients’ specific requirements. Need to improve SEO visibility in Central and Eastern Europe? Want to understand more about regional variations which might affect e-commerce in the Middle East? Looking to understand the digital eco-system in greater detail across Asia? Want to turbo-charge paid media performance in key US? You get the picture – whatever your international digital marketing requirements, we will have the right LIMEs within our network to help guide your campaigns.

Why choose Oban?

• • Single-minded focus on international marketing and helping our clients achieve international growth.
• • Over two decades of experience – a long-established digital marketing agency with depth and breadth of international understanding, recognised by numerous awards.
• • Local In-Market Expertise – our LIMEs live and work in your target markets, fully immersed in the local culture. They provide authentic, on-the-ground insights that help your campaigns resonate with target audiences, as well as keeping you up to date with the latest trends.
• • One team, working to one agenda. Each client receives a dedicated UK-based account team who act as a central point of contact. The UK team brief, manage, and quality assure the LIME inputs.