Sports Direct is the UK’s leading sports retailer by both revenue and operating profit with online sales currently representing 17 per cent of its sports retail revenue. Its multi-currency, multi-language online platform creates sales in excess of £335 million.
Operating in 19 countries in Europe, the group also has a presence in Iceland. Sports Direct intend to enhance its store portfolio internationally with its strategy to be in all key European markets by 2018.
Obans objective was to rapidly boost brand awareness and recognition in the German market, cultivating the right perception of the brand for the DE audience.
Oban created a Paid Media digital strategy for Sports Direct Germany
Oban produced low ranking generic keyword coverage to expose Sports Direct at the early stages of the purchase journey
Oban International created localised and refined ad copy to leverage Sports Direct promotions.
We continually increased the number of converted clicks month by month offering significant uplift to overall online sales
Based on this success Sports Direct have asked Oban to begin working on their newly launched markets – Ireland and Australia.