Spotlight: Lily Robertson, Senior Paid Media Strategist
- How and when did you start working in international digital marketing?
I finished my Economics degree in 2012 (at Sussex) and was looking for an industry that could be both analytical and creative. I started working as a Junior Paid Media Analyst at iCrossing here in Brighton working across all Paid Media channels. I spent 3 years at iCrossing, developing myself into a Senior Paid Search Analyst and enjoyed working across multiple verticals on various scopes of works.
- What do you enjoy about it?
I love taking an account that needs some technical and creative TLC, compiling an audit of results and using this to bring the account into its best state of performance. Presenting to prospective and existing clients is also one of my highlights as I enjoy sharing knowledge and working less as their agency and more as their partner to understand business challenges and work through them.
- What are the biggest challenges you face?
The fast paced nature of Paid Media campaigns can often throw up some intricate task management juggling and when coinciding with various platform updates this can sometimes cause ‘chain tea drinking’ in order to cope.
- What would you be doing if you didn’t have a career in international digital marketing?
I’d love to work within the fashion and beauty industry in some form. Failing that a house bunny trainer!
- What countries have you visited? Which is your favourite and why?
USA, Bali, Italy, Germany, Czech Republic, Hong Kong, Serbia, Morocco, Spain, France & Greece. My favourite has to be Bali though as I went solo to meet new people and have adventures. The whole trip was incredible, the people would do anything for you, the scenery stunning and diverse, food tantalising and despite getting bitten by a monkey – the whole experience gave me my most beloved travel memories.
- Outside of work hours, you’ll find me….
Nose deep in fashion & beauty vlogs & blogs, spending time with my two house bunnies, cycling (in fair weather mainly!) and on occasion enjoying a nice G&T.
- Top 3: Brand, website and technology
ASOS, Buzzfeed and iPhone.