The Oban Blog

International search course in conjunction with Econsultancy

October 13, 2014 Company News

Oban International returns with a one day international digital marketing course in conjunction with Econsultancy on Friday 21st November, 2014. Designed for digital marketing professionals who want to develop or improve their skill-set in international search, the course will run through:

Identifying markets and opportunities
Learn how to vet online markets and expansion. Oban will guide you on what key factors you will need to assess for search market opportunities.

International SEO and Multilingual PPC basics
Understand the principles of effective localisation and the fundamental basics of constructing multilingual SEO and PPC campaigns in different countries and languages.

Global search engines and tactics
Gain insight into the search engine landscape worldwide, with specific interest in Yandex and Baidu.

Global site structures and technical considerations
Oban will provide critical information on site structures that work internationally and will guide you on how to determine the best solution for your online visibility, worldwide.

Global content marketing and strategies for 2015
Find out how to apply content marketing principles globally. Oban will share what are the major global digital platforms and identify their technical consideration for market success. We will also provide insights into global social media and identify popular platforms in a variety of markets.

Cultural usability and conversion
Learn the importance of cultural usability in international conversion optimissation. We will run through an overview of major cultural usability factors and what on-page elements effect conversion in key markets.



If this course sounds like your ticket for global online success sign up now to secure your place. We only have a limited number of places available to ensure we deliver the very best training for you in this one day intensive course. For further details on the training and how to book please see below:

When: Friday 21st November, 2014

Where: Etc Venues, Moorgate, London, UK

Duration: 1 day

Investment: 595 GBP

How to book: Please click here to go to the Econsultancy website and book online. Places are limited so please note it’s a first come, first served basis.

About the trainer: John Sellwood, Head of New Business (UK), Oban International.
With more than 10 years in digital marketing, John joined Oban in 2012 with a wealth of experience from senior marketing posts in the FS sector running search functions and overseeing significant digital design and build projects. John is highly experienced in developing international strategy alongside some of the largest global brands including Citrix, Aberdeen Asset Management and Lloyds TSB International. John’s highly detailed knowledge covers all aspects of SEM, both  domestically and internationally, including some of the very specific considerations required for a cross-border digital presence. Despite a strong analytial approach it’s human behaviours behind the data that led John to Oban – where he’s helped many clients understand where a bespoke approach can drive a more authentic and profitable presence in diverse markets.