The Oban Blog

Oban and Econsultancy to run new training course in international digital marketing

Back by popular demand, the brand new Oban training course in conjunction with Econsultancy will provide invaluable tips and tricks on how to improve your international digital marketing strategy. This one day course will cover an overview of:

The international digital marketing landscape
Highlighting internet user-ship, spend and growth statistics in different countries and continents to highlight what key opportunities exist and where things are moving over the next five years. Explore the variety of international search engines and social media platforms, from Baidu and RenRen in China through to Vkontakte and Yandex in Russia.

Multilingual SEO and international PPC
Discuss the key success drivers of global PPC and SEO campaigns such as keyword research, ad copy creation, landing page development, link building and content creation. The course will also provide insights on how these diversify in different countries and for local search engines.  You will also learn an understanding of the key steps you need for building a successful multilingual/international campaign.

Plus, we will also look at the practicalities of launching a multilingual site and what website structures, such as ccTLDs, subdomains and subfolders, have a greater impact on search results and cost.

Cultural conversion rate optimisation (C-CRO)
Finally, we’ll analyse the end funnel and show you how to optimise for conversion in different countries, such as the preferred layout of pages, use of colours and size of call-to-action (CTA) buttons effect conversions for each market.

Don’t miss out on this fantastic opportunity. It’s a must for those who want to go international online, or for Marketing Managers seeking to improve their knowledge in this fast-paced industry.

When: 28th April
Where: Etc Venues, Moorgate
Cost: £550

To secure your place now please click here. See you there!