The Oban Blog

Oban International wins Anya Hindmarch multimarket digital account

We are really pleased to have been appointed by luxury fashion accessory brand Anya Hindmarch to develop the online strategies for its e-commerce sites in multiple locations worldwide.

The British fashion accessories brand, Anya Hindmarch has established a global reputation for its luxury accessories available in-store, via etailers such as Net-a-Porter and through its direct-to-consumer websites.

Working with the brand’s marketing team to drive visibility and sales across international markets, Oban will be using its unique network of Local In-market Experts (LIMEs) to deliver strategies based on in-depth local knowledge and international expertise.

Oban’s founder, Greig Holbrook comments: “Cross-border e-commerce is offering luxury brands and retailers huge opportunities as consumer expectations and demand rise. I am delighted that we are working with such an innovative brand to help them drive their digital growth internationally.”

Oban International was awarded the account following a competitive pitch.