We are really pleased to have been appointed by luxury fashion accessory brand Anya Hindmarch to develop the online strategies for its e-commerce sites in multiple locations worldwide.

The British fashion accessories brand, Anya Hindmarch has established a global reputation for its luxury accessories available in-store, via etailers such as Net-a-Porter and through its direct-to-consumer websites.

Working with the brand’s marketing team to drive visibility and sales across international markets, Oban will be using its unique network of Local In-market Experts (LIMEs) to deliver strategies based on in-depth local knowledge and international expertise.

Oban’s founder, Greig Holbrook comments: “Cross-border e-commerce is offering luxury brands and retailers huge opportunities as consumer expectations and demand rise. I am delighted that we are working with such an innovative brand to help them drive their digital growth internationally.”

Oban International was awarded the account following a competitive pitch.