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What happens when AI influences a sale but gets none of the credit?
Imagine someone asks ChatGPT to recommend three companies in your sector. They compare options, ask follow-up questions and choose the one they trust most. Days later, they find that company via Google and make an enquiry. Your analytics credits organic search for the visit, or perhaps direct traffic. The AI conversation that helped win the […]
Social media is getting smarter. Is your global creative ready?
Social platforms are moving deeper into the creative process. Explore what this means for global content, creator selection and localisation.
2003 was a big year for Oban. What else was happening that year?
2003 was a big year for Oban. From Google and dial-up to Beyoncé, Concorde and Love Actually, we look back at what was happening then and the parallels with today.
What does good customer service look like around the world?
Explore how customer expectations, search behaviour and service needs vary across international markets, and what this means for global brands.
The death of the keyword? What ChatGPT Ads mean for international paid media
Keywords aren’t going anywhere, but context is changing the game. Find out what ChatGPT Ads mean for search intent and international paid media.
The hidden costs of expanding into a new market
Expanding into a new market involves more than finding demand. Discover nine hidden costs businesses need to consider before entering a new market.
When your Google Ads target starts meaning exactly what it says
Our take on Google’s latest Google Ads bidding update: what it means for Target CPA and ROAS, and why advertisers should rethink their targets.
