International Insights

Blog

News and insights from across the world of international digital marketing.

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Top 5 International Digital Marketing Pitfalls – a NON-GEEK guide

If you look hard enough, you can see a lot of do’s and don’ts for international search engine marketing out in internet world. One of...

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Cutts Calls Time on ‘Guest’ Blogging

For a while now the industry has been predicting the end of the ‘Guest Post’ as a link building tactic for Google’s search engine. And...

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It’s not all Cyber Monday: Global e-commerce dates for your diary

Oban highlight key dates and events from around the world

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Tesco vs. Topshop – cultural secret to international success

It’s a mantra the Oban Multilingual Search team live by, when you are looking at international expansion, international digital marketing is going to be an...

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Burberry exceeds expectations online with its international presence

British luxury fashion house Burberry has announced today a whopping 14% growth in retail revenue, reaching £528 million during its third quarter.  Attributed to its...

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Going smart on the Latin American market? Mobile trends and the future of e-advertising

Exciting developments in Latin America relating to smartphones and mobile ads

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The next big thing for e-commerce: the Brazilian sport paradise

Brazil, a melting pot of culture and a land of opportunity that boasts one of the fastest growing consumer markets worldwide. With the 2014 FIFA...

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China’s Singles Day beats record breaking ecommerce sales

Forget Christmas, Cyber Monday or Black Friday. Singles Day, or Guanggun Jie is one of the biggest days of the year in terms of ecommerce...

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E‑commerce down under – Australia’s online opportunities

Australia boasts one of the highest uptakes of the internet in the world, with 89.8% of the population online, totalling 19.5 million internet users.

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Talking in tongues – culture, language and global digital marketing

Operating multiple digital markets can challenge the most experienced managers. From online consumer behavioural patterns to internet usage and platform engagement, each country can differ...

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Windmills, tulips and…digital marketing? Online opportunities in the Netherlands

If you ask a non-Dutch person about the Netherlands, the first things that will probably come to mind are Amsterdam, windmills, clogs and tulips. Often...

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The march of the Penguin 2.0

The international digital marketing landscape has seen a dramatic change over the last 18 months. Google’s algorithm update dubbed ‘Penguin’ challenged unethical link building practises,...

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The Nth degree: what is ABn Testing?

To AB or not to AB? That is the question. Conversion optimisers for some time have fallen into two main camps – those who prefer...

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China online – Asia’s economic tiger

Jack Ma, the founder of China’s biggest ecommerce company – Alibaba Group Holding Ltd – recently announced the next five years will see the most...

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Lost in translation – social media trends in Russia

If we said ‘Vkontakte’, would you know what it meant? How about ‘Odnoklassniki’? If not, you should read on to fill in the gaps of...

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They think it’s all over: when is a test finished? Top 10 tips for getting the best results

“When is a Multivariate test finished?” This is the most common enquiry among brands and clients when using Multivariate or AB Testing to improve conversion...

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Rich Snippets, what are they? Do we really care? And why we should

Ranking on page one for organic search engine results can be a laborious investment of time, taking months before seeing any real results on SERPs....

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Google and the Interflora fiasco

Interflora is best known as one of the UK’s most popular florists, not for getting into trouble with online regulations. Recent escapades revealed by, Google,...

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