International Insights

Blog

News and insights from across the world of international digital marketing.

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Post conversion – the forgotten phase for CRO?

By Oban Multilingual’s Digital Content Manager, Matt White A discussion with my colleague Joe Doveton from Oban Conversion got me thinking about multivariate testing and...

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The online future of Spain: the light at the end of the crisis

B2C ecommerce sales in Europe expected to reach $438.31 billion

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Bitcoin, the future currency of global e-commerce?

Bitcoin, the original crypto-currency has been a hot debate since its inception in 2009.

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Viral marketing – international exposure courtesy of Huvr Board

Huvr Board has cleverly appealed to a broad market by using social media and a viral video

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Cross-cultural tweeting: when the French language and Twitter collide

A spelling mistake was spotted on a French Minister’s Twitter account

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The skimming effect: why you won’t read this

I don’t think you’re going to read this blog post. Not properly READ* it, not every word. There is a reason for that- human beings...

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The e-commerce landscape in Sweden: a youth driven market

Sweden is one of the highest mobile internet users

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Britain is world No.1 for online retail export

OC&S in partnership with Google conducted the Global Retail E-mpire report, revealing that the retail sector is expanding.

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International digital marketing trends for 2014

2013 was scattered with exciting online developments; from the influence of mobile advertisement to the unstoppable march of cross-device tracking. Google’s new search algorithm, Hummingbird,...

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Oban Conversion: Focus on Mexico

The ‘Focus on…’ series is a range of articles based on our global research from Oban Conversion. Each report has a specific focus on cultural...

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Top 5 International Digital Marketing Pitfalls – a NON-GEEK guide

If you look hard enough, you can see a lot of do’s and don’ts for international search engine marketing out in internet world. One of...

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Cutts Calls Time on ‘Guest’ Blogging

For a while now the industry has been predicting the end of the ‘Guest Post’ as a link building tactic for Google’s search engine. And...

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It’s not all Cyber Monday: Global e-commerce dates for your diary

Oban highlight key dates and events from around the world

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Tesco vs. Topshop – cultural secret to international success

It’s a mantra the Oban Multilingual Search team live by, when you are looking at international expansion, international digital marketing is going to be an...

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Burberry exceeds expectations online with its international presence

British luxury fashion house Burberry has announced today a whopping 14% growth in retail revenue, reaching £528 million during its third quarter.  Attributed to its...

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Going smart on the Latin American market? Mobile trends and the future of e-advertising

Exciting developments in Latin America relating to smartphones and mobile ads

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The next big thing for e-commerce: the Brazilian sport paradise

Brazil, a melting pot of culture and a land of opportunity that boasts one of the fastest growing consumer markets worldwide. With the 2014 FIFA...

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China’s Singles Day beats record breaking ecommerce sales

Forget Christmas, Cyber Monday or Black Friday. Singles Day, or Guanggun Jie is one of the biggest days of the year in terms of ecommerce...

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