The Oban Blog

Growing Global announces Oban as key speaker

We’re pleased to announce that Oban’s founding director, Greig Holbrook, will be speaking at the forthcoming Growing Global event on 15th July 2014. Held at Long Beach, California, USA, Greig’s talk ‘How to plan and execute a global search and conversion campaign’ will explain how to:

1. Identify global markets and opportunities
2. Get the basics right for effective localisation
3. Identify global search engines and social media platforms
4. Plan global site structures and architecture
5. Design international content marketing strategies for 2014
6. Highlight the importance of cultural MVT testing and international usability

The conference will be held from 15th to 16th July and is catered for delegates in e-commerce, operations, marketing or the global initiative in commercial business.

This invitation-only event will identify the greatest areas for growth, strategies and insights to help expand international operations and marketing. From networking sessions, keynote speakers to roundtables, this event will give invaluable insight into fail-proof market strategies.

About Oban Multilingual:
Oban is one of the UK’s leading international digital marketing agencies. We’ve been thinking global, acting local since 2002. Our ethos is to improve the performance of global websites and online platforms using local knowledge and real cultural influence. It’s how the web works best – in-market.

The most successful online marketing strategies always put local insight first. That’s why you’ll find us in more than 30 countries worldwide, optimising campaigns to markets and people – not just languages. Our unique combination of cultural search and cultural conversion delivers a consistent consumer experience wherever the click happens.

Clients trust us to deliver better digital campaigns globally. We work wherever a business needs to be. Contact us now and discover how we use local insights to get the best campaign results in-market.