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What does good customer service look like around the world?
Explore how customer expectations, search behaviour and service needs vary across international markets, and what this means for global brands.
The death of the keyword? What ChatGPT Ads mean for international paid media
Keywords aren’t going anywhere, but context is changing the game. Find out what ChatGPT Ads mean for search intent and international paid media.
The hidden costs of expanding into a new market
Expanding into a new market involves more than finding demand. Discover nine hidden costs businesses need to consider before entering a new market.
When your Google Ads target starts meaning exactly what it says
Our take on Google’s latest Google Ads bidding update: what it means for Target CPA and ROAS, and why advertisers should rethink their targets.
Beyond the US and China: What does it take to win the AI race?
The US and China dominate AI, but countries including Britain, France, Singapore, India and South Korea are building different advantages. Here’s how.
The internet has never been more powerful. So why does it feel worse?
Why does the internet feel worse despite better technology? We explore how AI and optimisation are changing online experiences, and what brands can do better.
Multilingual e-commerce strategy: Solving the semantic gap in cross-border search
For years, international e-commerce was largely built around localisation at the website level. Businesses adapted their sites for different markets, displayed local currencies, created country-specific experiences and used search to reach new customers. That approach reflected how search worked at the time. When search engines primarily matched keywords with pages, accurate translations and strong international […]
