Eid ul-Fitr is a time for Muslim friends and family to come together and show gratitude to God following a month of reflection during Ramadan. This event is celebrated across the world – marketers should be aware that this date varies every year because Muslims follow a lunar calendar.

In our latest episode, our host Avielle interviews Dina, one of our Egyptian LIMEs (Local In-Market Experts), who tells us all about the food, gifts, and charity donations that are essential to Eid in Egypt. Plus, she shares the dos and dont’s of marketing to a Muslim audience at this time of year. Finally, I expand upon the Arabic untranslatable phrase ‘Mardi aalaik’ in our Lost in Localisation segment.

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The Global Marketing Calendar is a business podcast that explores different international events, designed for marketers with global ambitions in a digital world.

In each episode, our host Avielle Breen will guide you through an overview of an upcoming event from around the world, featuring interviews with one of Oban’s LIMEs and Sarah Jennings, our CEO. You’ll learn how the event is celebrated and we’ll discuss how your business can use these insights to create compelling global campaigns. To end each episode, I will tell you about an ‘untranslatable’ word in our Lost In Localisation segment, explaining how its meaning can be applied to everyday life.

New episodes are released every month, available on Spotify, Apple Podcasts, Google Podcasts, and Amazon Music.

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Az Ahmed | Marketing Manager

Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.