The Oban Blog

Oban International shortlisted in top industry awards

We are thrilled to announce that we have been nominated for three Dadi Awards.

The Dadis, (The Drum Awards for the Digital Industries) which will celebrate their 10th anniversary in 2016, recognise agencies and brands producing great digital work. This can range from apps to consumer products and the use of search to social media and the best examples of paid media.

We have worked with BBC World Service across a number of strategic campaigns designed to raise the profile of the organisation in key markets around the world and build engagement with specific audiences. The campaign for the BBC 100 Women season of programming demonstrates how working closely with our client we combined strategic and tactical management with insight from our local in-market experts to produce outstanding results.

Chosen by a judging panel of digital industry experts, our BBC 100 Women campaign has been nominated for: Best Use of Social Media, Best Paid Media Campaign and Best News/Media/Publishing Campaign.

Catherine Blizzard, Director or Marketing Audiences, BBC World Service, said “The BBC 100 Women season is unique… we realised the importance of having the right international marketing strategy to ensure that we reached our target audiences with that content in the right form, on the right channels, at the right time and with the right budget. Together, we achieved that and surpassed our target of 1m women engaging with our websites.

The winners will be announced on 19th October and will be hoping for a successful evening! You can follow us on Twitter at @ObanIntl to hear all the latest Oban International news from the event.


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